AUSTIN, Texas – Oct. 15, 2025 – LeanDNA, the leading provider of intelligent supply chain execution solutions, today announced that it has been named a finalist in the Exceptional Advocacy Portfolio category of the 2025 Customer Advocacy Program (CAP) Awards, which recognize organizations that elevate customer voices, build authentic advocacy, and create meaningful impact through innovative programs.
The Exceptional Advocacy Portfolio category is one of the most prestigious recognitions in the CAP Awards, celebrating organizations that deliver advocacy programs of outstanding breadth, depth, and impact. Last year’s winner was Lenovo, setting the bar for excellence in global customer advocacy. As a finalist, LeanDNA was recognized for its holistic, customer-first approach to advocacy—one that emphasizes authenticity, recognition, and measurable results.
“At LeanDNA, our customers are the heroes of every success story,” said Alix Peterson, Senior Marketing Manager of Customer and Campaigns at LeanDNA. “Being named a finalist in the CAP Awards is a reflection of the genuine relationships we’ve built and the trust our customers place in us. This recognition validates the work we’ve done to create programs that not only spotlight their successes but also fuel their growth and industry leadership.”
LeanDNA’s advocacy engine integrates across the customer journey, from onboarding to maturity, with initiatives designed to celebrate achievements at every milestone. Highlights of the program include:
- LeanDNA customers (people, not companies) are regularly featured in the “Supply Chain Heroes” program, creating a scalable and repeatable proof-point engine.
- With 41 case studies, video testimonials, and Hero features published in two years, LeanDNA equips customers to shine with industry awards, speaking opportunities, and in executive boardrooms.
- Creative internal campaigns like “The Amazing Advocacy Race” drove a 154% increase in G2 reviews in just 60 days, strengthening LeanDNA’s market presence.
LeanDNA’s advocacy efforts are made possible through strong cross-functional collaboration between Marketing, Customer Success, Sales, and Product. The company’s C-suite actively champions customer storytelling, embedding advocacy into board meetings, deal cycles, and growth strategies.
“Customer voice is at the center of everything we do at LeanDNA,” said Jordan Slabaugh, Chief Marketing Officer. “This recognition from the CAP Awards reinforces the power of authentic advocacy—not just for building trust and credibility, but for driving real business outcomes.”
For more information about the CAP Awards, visit www.thecaptivatecollective.com/cap-awards.
Related:
- LeanDNA Case Studies and Supply Chain Heroes
- LeanDNA Customer Benchmark Report
- LeanDNA + Customer Awards
About LeanDNA
LeanDNA is a leading intelligent supply chain execution platform that enables supply chain teams with a single source of truth for inventory management and production readiness. This cloud-based platform synchronizes execution across the supply chain, empowering manufacturers to prioritize and collaborate to resolve critical material shortages and excesses. With LeanDNA, manufacturers improve on-time delivery and working capital levels by gaining visibility into current and incoming materials, actions based on inventory criticality, real-time collaboration with suppliers, and the ability to track progress toward inventory optimization goals. Learn more at LeanDNA.com.
Contact (For Media Only):
Jodi Bart Holzband
Classic Bart PR & Communications
jodi@classicbart.com
