The Leadership Team

What Drives Us

The leaders of LeanDNA are a multi-disciplinary team of experts in advanced cloud computing and operational excellence working to radically improve manufacturing and supply chain performance.


Richard Lebovitz | President and CEO

Richard is the founder and CEO of LeanDNA, a cloud-based actionable intelligence platform, built by lean experts with powerful analytics and best practices operational dashboards. Requiring no on-premise software, it’s quick to implement and provides seamless integration with your current ERP system.

Prior to LeanDNA, Richard was the founder and CEO of Austin based Factory Logic, Inc. (acquired by SAP), which he started in 1997. He built Factory Logic into a leading provider of software that models the Toyota Production System, and won the Shingo Prize for Manufacturing Excellence in 2001. His unique experience bridges the world of shop-floor manufacturing and supply chain with on-demand analytical tools to support analysis and lean execution. He has led lean conversion projects in 15 countries that involved converting traditional enterprises to Lean manufacturing. Richard is also a board member for the Association for Manufacturing Excellence (AME).


Morten Moeller | SVP of Technology and Strategy

Morten is a proven technology, product, and business leader with over 20 years of experience building and growing multiple product lines from conception to maturity. He has grown individual products from inception to successful exits. Before LeanDNA, Morten led the product team at Social Dynamx, driving the product development since its development in 2012, through its acquisition by Khoros/Lithium in 2019. He’s also led product efforts at companies like Lombardi Software and IBM.


Brian Parks Headshot

Brian Parks | VP of Sales and Partnerships

Brian has over two decades of experience scaling technology companies. Beginning his career with Kyocera in manufacturing and supply chain operations for the semiconductor industry, he’s passionate about bringing the benefits of modern cloud technology and AI to help modernize manufacturing globally. In addition to revenue delivery, he takes on diverse responsibilities managing Direct and Channel Sales, Partnerships, Marketing, and Account Management. Prior to LeanDNA, he held strategic go-to-market leadership roles at leading technology companies including BigCommerce, Cloudflare, Dell, and MessageOne. 


Roy Shamir | VP of Engineering

Roy is a problem solver. He takes pride in assembling first class engineering teams and building world class software that performs well, scales easily, and solves real-world problems. Roy is deeply invested in the success of LeanDNA’s customers, guiding his teams to be forward-thinking as they resolve challenges effectively and continuously develop LeanDNA, the most advanced supply chain analytics platform in the world.



Jessica Woods | VP of Product

Jessica has spent the last decade leading product development for enterprise B2B companies including IEE GlobalSpec, ThomasNet, and Khoros. She has created industry-leading Analytics products used by Fortune 500 companies, as well as Supplier Discovery products used by the largest manufacturers in the world. Jessica is customer-centric to her core, drawing inspiration from customer success roles she held early in her career. She combines her supply chain expertise with her passion for creating exceptional customer experiences to help our partners achieve their business goals.


Daniel Taylor | Senior Director of Solutions Engineering and Customer Success

Daniel listens—to customers, prospects, and the teams he leads. He’s constantly trying to better understand how to have a positive impact on the people and companies he influences. His focus is squarely on their goals and how he can serve as a guide toward reaching them. Daniel has a deep expertise in both lean manufacturing and supply chain, which equips him to drive improvement for customers and the LeanDNA solution itself. As a leader, Daniel fosters transparency, accountability, and collaboration to steer his teams toward daily improvement.